It’s brilliant that You find it. It’s so good you’re afraid you’re gonna forget, so you run to your computer, open up your internet browser, go to your WordPress dashboard and start typing like a lunatic.
Next thing you know, it’s finished. You’re confident that this post is going to get read, shared, and spread all over the place – so you press publish and envision all of the links, comments, and retweets that are gonna start coming in.
But they never do.
No retweets, no links and 2 spam comments later, you feel like crap.
Hey, it’s OK. It happens. It’s happened to me many times, but there’s something you can do to avoid this. Here’s how to Craft an awesome blog post
It’s a fact, high-quality posts will lead to more traffic for your blog, which in turn will results in more goal conversions – whether that’s sales, referrals, or signups. We all know this, but the reality is that writing good content is hard to do.
What Does It Take To Write an SEO Friendly Article That Increases Blog Traffic?
Writing an article that Google loves is sometimes not easy. But, with the time, you can master this art.
Here are few points you should consider for writing quality articles:
1. Catchy Headline.
2. In-depth Article.
So, let’s start with catchy headlines
Headlines play a crucial role because it increases the CTR of a blog.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
—David Ogilvy
So, what is the formula to write a catchy headline that catches the people attention?
The answer could be tricky but, here are few proven tricks based on proper analysis that will help you to write a catchy SEO friendly article.
a. Use Numbers- According to the research conducted, headlines with a number (odd-number) generate 36% more clicks than the articles that don’t have numbers in the headlines. Hence, increase in blog traffic.
b. Use Brackets– In an analysis of over 3 million headlines, HubSpot found that using [Bracket] in the headline bumped up the CTR by 30%. Hence, more blog traffic.
c. Make Headlines More Clickable Using Interesting Adjectives, Unique Rationale& Asking Questions.
These are the trigger words that appeals more and gives CTR & eventually more blog traffic.
Interesting Adjectives
Effortless
Painstaking
Fun
Free
Incredible
Essential
Absolute
Strange
Unique Words
Top 10
Reasons
Principles
Facts
Lessons
Ideas
Ways
Secrets
Tricks
Ask Questions
What
Why
How
When
2. In-Depth Article
10% of searchers use Google to find more detailed content
Writing long content is the fashion that Google loves. The longer you write, the better results you get from Google i.e., increase in blog traffic.
If you’re following Neil Patel then, you might know that how in-depth his articles are. Moreover, Neil has explained again & again why he post such articles. And why you should follow the same strategy as well.
Darren from Problogger believes that one long-form article is better than a series of short posts. In fact, the list of blogs that believe in long-form content is huge – Tim Ferriss,WordStream, MarketingProfs, Scripted, QuickSprout, WaitButWhy and many more.
Moreover, Jonah Berger and Katherine L. MiLKMan also discovered that long articles are 76 % more likely to go viral.
Not only that, the research conducted by SerpIQ has revealed that the longer articles (above 2000 words) rank well on Google as compared to tiny ones.
SO, How Often Should You Update Your Blog?
Here is the big deal…. yeah, it is.
Consistency does matter in the internet marketing. Most of the bloggers, actually fails to be consistent. Because, writing quality articles does need time & if you’re a part-time blogger then, it becomes troublesome, Am I right?
So, how often should you post?
Well, the answer could be tricky. But, updating your blog once in a week is an excellent strategy. It keeps your blog active. It keeps your blog readers for the longer time & moreover you ensure your place in Google for a long time.
The Practical Step by Step Checklist to write and craft the blog post.
Essential Blogging Tips to Craft a Perfect SEO Rich Blog Post
#1. The Topic
Choosing an Important/Useful Topic – Have You ever Searched for anything on google and found any suitable information/tutorial about the particular topic, and now you know about it then write a simple guide to give information worldwide.
Think like a User and See whats’s a User need. So, Take a little extra time defining your awesome topic and the post will flow better and better and you’ll develop something that matters to readers and also for you.
I will advise you to use the Google Keyword Planner for Keyword research end select a Perfect Topic for your blog post with less competition but a high number of monthly searches.
#2.The Headline
Crafting Your Article/Post’s Title – The People Attract to Your Post if Your Post title is awesome, They will surely visit to see what really it is. Perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
An attractive, to the point, the keyword-rich title is the difference between a clicked on the post and an idle one. People want 5 easy steps to better organic reach, as well as learn how to create the perfect Facebook Ad. Including numbers, steps, and how-to’s in titles is an effective way to catch a reader’s eye.
Play around with variations of titles and keywords, promoting each variation with a link on social media. This will help you analyze which titles work better for your audience by seeing which ones receive the most clicks and engagement.
#3.The Opening of POST
The Opening Line – first impressions are not the last impression but it matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
Be Careful to Write First Some lines of the post because it is the decision-making time for readers to leave or read the whole post.
#4.The Checklist
Your ‘point/s’ (making your posts matter) – A awesome post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
Use Quotes and/or Statistics From Well Known Sources
Like they say, “99% of all statistics are made up“. To avoid becoming a part of a statistic, do research on the company providing the stat you’re trying to source. Choose from well-respected leaders and businesses to share stats you can actually trust the accuracy of.
Image Source: Dilbert
City people and businesses that will make sense to your demographic. It doesn’t make sense for me to include a quote from Petco’s CEO in this blog post unless he was an avid blogger or contributor. Statistics and quotes are given more respect from readers when they come from people who have already earned respect from consumers.
#5. Action Bar
Call to Action – Driving readers Traffic to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
You must use Call-to-Action strategy in your post to get lots of comments or to get a huge number of subscribers. If you are using it the right way, then, Your ordinary visitors will quickly become permanent readers of your blog.
#6. Depth of Article
Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it, even more, useful and memorable to readers?
Writing In-depth posts will always be good for readers because You providing deep knowledge and also Search Engines love In-depth content. So, always research more and write In-depth to get lots of benefits. But remember not to add low-quality content to just make it lengthy. Your content should only contain knowledge path, also, make sure you’re done the proofreading the right way. Your post should not contain any Grammar or spelling errors.
SEO & Keywords
Every blog post should have well-thought out and researched keywords placed conveniently throughout. Without having too many or too little, search engines need to understand that the keywords in your title are actually being discussed throughout the post. Meaning, you write about what you say you’re going to write.
In order to have a blog post populate in search results it needs to be well written, shared often, and SEO-friendly. This includes adding title tags and meta descriptions. If the blog or website lives on WordPress, you can easily add keywords, title tags, and meta descriptions at the bottom section of each post page inside WordPress. Honor the length of each, keeping titles between 50-60 characters, or 512 pixels wide, and meta descriptions around 156 characters so nothing is cut off.
Without affecting how a post reads, the same keywords and related keywords must be in the body of the blog post. If you’re a great content marketer you can do this naturally, without right-clicking to paste keywords in each paragraph.
The post should have a fluid movement from paragraph to paragraph, making sense and not ruining the reader’s journey with overstuffed keywords. Google will notice if you try and force keywords upon us. Respect the readers and the engines and create naturally SEO-friendly blog posts.
#7.The Content
Quality Control and Polishing of Posts – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
Illustrate Your Article with Images
All great blog posts contain images. Images make posts engaging and entertaining and, crucially, are more likely to keep people reading. Often people will scan the page before reading an article and if they like the look of the visuals then they are more likely to read the post.
Images are also a great way to break up the article, so there isn’t too much text grouped together, which can also put visitors off.
Edit, Edit, and Edit Again
Is the blog post too texty and not sexy? Add images, interactive gifs and infographics to break up bulk sections of text. Re-read your post several times. Look to see if you can simplify any sections of the post by rearranging paragraphs and/or deleting sentences. The simpler the post, the easier it is to read and more likely to be shared.
#8. Time Management
The timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
#9.The Promotion
Post Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
After you successfully published your blog post, you should promote it on Social Media. This way you will get lots of traffic from social networking sites as well as some subscribers (permanent readers).
Also, it will improve your rankings in search because Social Media is considered as new SEO. You can use Publicize by Jetpack to promote posts on social media like facebook, Twitter, and Pinterest. You Can also use Hootsuite to share posts and manage social networks. It helps to save lots of time.
#10. Conversion
Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.
Remember to provide a simple solution for the problem you’re writing about.
As much as we would like it to be true, unfortunately, people don’t want a fishing rod, they want a fried fish served by a polite waiter. And that’s what you have to deliver if you want to end up with this “quality content” thing.
Final Thoughts
To write a good blog post it needs to be interesting and relevant to your audience. But more than that it needs to be well written and well formatted, with images, headings and a great title.
Once you are happy with your post and have published it, the other thing to remember is to promote it. Use social media to share your articles and email your mailing list to tell everyone about it. The more you put your article out there on the web the more people will read it, increasing traffic that reaches your site.
Do you have any blogging advice and tips you’d like to share that would help our readers write better content for their blogs or Crafting their Blog post? Please share your thoughts in the comments below.
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